Pure Salmon Pet Nutrition

Follows our circular economy strategy, reusing the offcuts from its processing activities

Pure Salmon Pet Nutrition fulfils two missions

  • Providing healthy and sustainable protein to our beloved pets
  • Reusing Pure Salmon’s high-quality salmon offcuts in line with our food waste reduction objective

Our healthy functional approach

PROVEN BENEFITS

Salmon - Omega 3

Salmon is recommended by veterinarians as a source of health benefits for cats & dogs

  • Supports puppy brain development
  • Helps to relieve arthritis by reducing inflammation
  • Boosts immune system
  • Boosts canine heart and kidney health
  • Promotes healthy skin and coat
  • Reduces anxiety, depression and hyperactivity
  • Supports optimal heart health
  • Prevents dry, flaky skin conditions from allergies
  • Supports and aids arthritic joints
  • Enhances brain and nervous system functioning
  • Reduces blood triglycerides
  • Supports healthy feline skin and coat

Natural ingredients

Each of our recipes is developed with expert recommendations from both a veterinarian and an animal nutritionist.
Pure Salmon carefully selects the finest natural ingredients to provide the best nutritional benefits.

Suitable for everyday use

High in protein

Finest natural ingredients
Low in calories

Grain-free

Healthy & Functional Recipes

Pure Salmon Pet Nutrition develops healthy, tasty and functional treats that provide additional benefits, such as the improvement of your pet's health and the support of different body systems while addressing specific health issues.

Hip & Joint
The recipes contain ingredients such as glucosamine and chondroitin which support joint health and reduce inflammation. They are recommended for pets with arthritis or other joint problems.

Skin and coat
Our snacks include vitamins and antioxidants that support the immune system and improve pets’ health.

Immunity
Our treats include vitamins and antioxidants that can help support the immune system and improve overall health.

Digestion
Prebiotics and fibers are key components that reduce digestive problems such as diarrhea and constipation.

Our functional treats provide specific health benefits full of Omega-3 and natural ingredients.
They can be an effective way to address particular health issues and support overall health conveniently and deliciously.

Pet Nutrition Scientific Committee

For a continuous and long-term scientific approach, Pure Salmon Pet nutrition has set up a scientific committee whose 4 missions are as follows:

  • Research & Development, medium & long-term vision and guidelines
  • Operational assessment: recommendations in terms of composition, quality, taste, nutritional added value and health
  • Research publication
  • Trend reports

Picture : Pure Salmon France Factory

State-of-the-art Equipment

  • Purpose-built dedicated and operational facility of 1,200 m2
  • Equiped with cutting-edge machines
  • Optimized operational processes
  • Production of both Pure Salmon brands & White Label ranges
Each new Pure Salmon farm will integrate its own Pet Nutrition manufacturing unit.

Pet Nutrition Brands

Pets deserve the best. This is the philosophy behind the Pure Salmon Pet Nutrition brands and products that we have developed and are marketing across the world. Under each brand, specific products are designed to address specific needs, suiting your pets’ lifecycle such as dental health, digestion, joint strengthening and much more.
Pure Salmon is proud that its products are made locally for neighboring markets. In line with our circular economy vision, Pure Salmon reuses its salmon offcuts from processing to manufacture Pet Nutrition products.

Marly & Dan

A taste of your love

A Marly & Dan snack is a delicious way of thanking your dog or cat for all the unconditional love it gives you. A sweet attention & a lot of affection.

Share

Share for sharing life

Giving a Share treat means sharing the best with your pets by offering them a healthy, natural, and functional treat with targeted actions for their comfort and well-being.

Sharing is also about caring for and cherishing them.

White Label Expertise

Pure Salmon’s vertically integrated model enables the Pet Nutrition department to control all stages of production and distribution.

This approach brings several benefits to our White Label offering:

  • Taking advantage of Pure Salmon’s unique ability in sourcing high quality salmon protein
  • Focusing on a range of specifically elaborated premium salmon-based quality treats, with targeted benefits
  • Limited ingredients and 100% natural recipes
  • High quality recipes already tested and ready for sale
  • Large production capacity for treats
  • Flexible Minimum Order Quality (MOQ)
  • Locally produced
  • Custom-designed packaging, recipes, or bulk production available upon request

"In daily contact with dogs, cats and their owners, Pure Salmon prepares snacks to accompany our companions throughout their different life stages, guided by a deep desire to bring them love and well-being."

Michael Ruben

Global Head of Pet Nutrition

“The health and well-being of our pets is directly related to the quality and composition of their diet. Good nutrition can help prevent health problems and provide essential nutrients for growth and maintenance. On the other hand, poor nutrition can lead to various health problems, including obesity, diabetes, and heart disease. At Pure Salmon Pet Nutrition, it is crucial to ensure that our recipes are safe, nutritious, and meet the specific needs of every dog and cat. Within Pure Salmon, we benefit from working with fresh salmon as a main component, and other natural ingredients, to develop high value-added recipes with functional benefits. In addition, to constantly improve our products and ensure Pure Salmon provides an offering products of an optimal quality, we have established a scientific expert committee to stay aligned with the latest scientific research and advances in pet nutrition”.

FAQ PET NUTRITION

Salmon is considered a high-quality protein source for dogs and cats because it is rich in essential amino acids, omega-3 fatty acids, and other nutrients. Here are some of the benefits of feeding salmon to your pet:

  • High in protein: Salmon is an excellent protein source, vital for maintaining and building muscle mass in dogs and cats.
  • Rich in omega-3 fatty acids: Omega-3 fatty acids are essential for maintaining a healthy coat and skin and reducing inflammation in the body.
  • Suitable for the heart: The omega-3 fatty acids found in salmon may contribute to heart health.
  • May improve joint health: The omega-3 fatty acids in salmon may help reduce inflammation and improve joint health in dogs and cats.
  • Rich in vitamins and minerals: Salmon is a good source of vitamins B12, D, and E and minerals like selenium and potassium.

It is best to follow the dosage instructions and consult your veterinarian to determine the appropriate serving size for your pet based on breed, age, height, activity level, and possible health conditions.

At Pure Salmon Pet Nutrition, we work with quality natural ingredients because it provides pets with a healthier and more nutritious diet better suited to their needs.

Here are some of the reasons why natural ingredients are essential for pets:

  • Nutritional value: Natural ingredients are often more nutritious than processed ingredients. They contain a wide range of vitamins, minerals, antioxidants, and other beneficial compounds that can contribute to overall health and well-being.
  • Digestibility: Natural ingredients are usually easier for pets to digest than processed ingredients. Pets can absorb more nutrients from their food, which improves their overall health and well-being.
  • Safety: Natural ingredients are considered safer for pets than processed ingredients. They are less likely to contain harmful chemicals, preservatives, or other artificial ingredients that can be dangerous to pets.
  • Taste: Pets may prefer natural ingredients to processed ingredients and are more likely to enjoy and consume their food.
  • Avoiding allergies: Some pets may suffer from food allergies and feeding natural ingredients can help prevent the onset of these allergies, which can cause digestive problems, skin problems, and other issues.
  • Environmentally friendly: natural ingredients are often more sustainable and eco-friendlier than processed ingredients.

It is important to note that not all natural ingredients are safe for pets, some may be toxic to them, and it is always best to consult your veterinarian before introducing a new food or ingredient to your pet’s diet. In addition, not all natural ingredients are equal in terms of nutritional value; some may be more appropriate for certain animals depending on their breed, age, size, activity level, and health status. It is, therefore, essential to consult a veterinarian knowledgeable about pet nutrition to determine the best diet for your pet.

At Pure Salmon Pet Nutrition, we focus on developing recipes with functional benefits using natural ingredients tailored to each recipe:

  • Dental health: Our Dental Care sticks, formulated to help clean teeth and freshen breath, can provide functional benefits by reducing plaque and tartar build-up and promoting oral health.
  • Joint health: Our Hip & Joint recipes, containing ingredients such as glucosamine and chondroitin, can provide functional benefits by helping to reduce inflammation and improve joint health in dogs and cats.
  • Allergen reduction: Our salmon-based treats, containing hypoallergenic ingredients, may offer functional benefits by helping to reduce the risk of allergic reactions in pets.
  • Training: Our training treats are small, bite-sized rewards given to pets during education sessions as a form of positive compensation.
  • Training treats are used to teach basic commands such as “sit”, “stay” and “come”, as well as more advanced behaviours such as agility training and trick training.
  • Immune system support: Our Immunity recipes contain ingredients such as probiotics, antioxidants, or vitamins and offer functional benefits by helping to support the pet’s immune system and promote overall health and well-being.

The vertically integrated industrial strategy is particularly advantageous for producing pet food and treats, especially for supplying fresh salmon and quality raw materials.

  • Quality control: Pure Salmon Pet Nutrition has greater control over the quality of the raw materials used in its products. This process ensures that the final product is of high quality and safe for consumption by pets.
  • Traceability: By controlling the entire supply chain, we can easily trace the origin of the raw materials used in our products and ensure that they are ethically sourced and sustainably produced.
  • Flexibility: Our vertically integrated approach allows us to respond quickly to changes in demand and adapt production accordingly.

In the pet food sector, where product quality and safety are paramount, control over the entire supply chain is particularly critical. Our vertical strategy helps to ensure that the raw materials used are of the highest quality and that the final products are safe and nutritious for pets.

The best type of food for your pet depends on its breed, age, size, activity level, and possible health conditions.

Pure Salmon Pet Nutrition experts recommend a balanced diet with a mix of protein, carbohydrates, healthy fats, vitamins, and minerals.

For dogs, this is often a combination of protein and grain (rice being the most digestible grain).

For cats, a high-protein, low-carbohydrate diet is recommended, and many cats do well on a diet consisting mainly of animal protein.

Consult your veterinarian to determine the type of food and diet best for your pet.

The nutritional requirements of your pet’s breed and age vary according to size, activity level, and possible health conditions.

According to Pure Salmon Pet Nutrition experts, providing your pet with a balanced diet that includes a mix of protein, carbohydrates, healthy fats, vitamins, and minerals is essential.

For example, large-breed dogs, such as Great Danes, may require more calories and protein than small-breed dogs, such as Chihuahuas. Puppies and kittens have different nutritional needs than adult animals and may require a higher protein and calorie diet to support their growth and development. Older animals have different dietary needs and require a diet lower in calories and fat to help them maintain a healthy weight.

The best way to determine the specific nutritional needs of your pet’s breed and age is to consult a veterinarian who is knowledgeable about animal nutrition. Your veterinarian can recommend the appropriate diet for your pet, considering any special needs or health conditions.

There are generally three types of pet food: dry, wet, and raw.

  • Dry pet food (kibble) is made by mixing ingredients and extruding the mixture into bite-sized pieces (which may vary depending on the size of the dog or cat). They are generally low in water content (about 10%) and have a long shelf life. Dry foods are convenient to store, easy to serve, and can help maintain dental health (such as Marly & Dan Dental Care). They are often used as the primary food source for pets but can also be used as a supplement.
  • Wet pet foods (canned or bagged) are made by combining ingredients and canning or bagging them. They have a higher water content (usually around 75%) than dry foods. Wet foods can provide extra hydration to pets and be more palatable to finicky pets (especially cats). They can be used as a treat or as a supplement to dry food.
  • Finally, raw (uncooked or minimally processed) foods are made from meat, bones, and other raw ingredients. They are not cooked but can be frozen or dehydrated to preserve their freshness. They are marketed as a more natural and nutritious option for pets, although there is some controversy about their safety and effectiveness.

Each type of pet food has its own benefits, and choosing the right one for your pet depends on your dogs’ or cats’ needs and preferences.

The healthiest diet for pets varies depending on the type of pet, its age, weight, and any underlying health problems it may have. In general, a balanced diet that includes high-quality proteins (such as salmon), healthy fats, complex carbohydrates, and essential vitamins and minerals is crucial to the overall health and well-being of the pet.

  • High-quality animal proteins are essential for maintaining healthy muscles, skin, and coat for dogs and cats. These proteins contain all the essential amino acids that an animal needs to thrive. In addition, healthy fats, such as omega-3 and omega-6 fatty acids (found in all Pure Salmon Pet Nutrition treats), are essential for skin and coat health, brain function, and immune system support.
  • Complex carbohydrates, such as whole grains and vegetables, give pets the energy they need to stay active and healthy. These carbohydrates also contain essential fiber, which promotes digestive health and helps prevent constipation.
  • Essential vitamins and minerals, such as vitamins A, D, E, and K, and minerals, such as calcium, phosphorus, and potassium, are also essential for maintaining the pet’s overall health. These nutrients support a range of bodily functions, including bone health, immune system function, and energy metabolism.
  • Generally, it is best to choose high-quality commercial pet foods specially formulated to meet your pet’s nutritional needs. These foods are formulated to contain the right balance of nutrients and are generally more digestible than homemade foods. It is also essential to provide your pet with plenty of fresh water and avoid feeding table scraps and other human foods that may harm dogs’ or cats’ health.

A balanced diet with high-quality protein, healthy fats, complex carbohydrates, and essential vitamins and minerals is crucial to your pet’s health and well-being. Consult a veterinarian to determine your pet’s specific nutritional needs, as these may vary depending on age, breed, and health status.

SHIBLEE ALAM

Global Head of Sustainability & Impact

“Over 25 years of experience in Alternative and Sustainable & Impact Investments”

  • Prior to joining Pure Salmon Shiblee oversaw Impact Investments at 8F Asset Management since the firm’s inception in 2016.
  • He was previously in charge of business development for Alternative and Impact Investments at AXA Investment Managers in London, where the team manages a US$ 2 billion+ Impact Investments program and more than US$ 10 billion+ of Alternative Investment Solutions for institutional clients globally.
  • Prior to AXA IM, he was a Senior Sales & Structurer with Lehman Brothers in London in the Hedge Funds Solutions Business.
  • Before Lehman Brothers, Shiblee was based in Paris at Société Générale Asset Management as a Senior Sales & Structurer within the Structured Asset Management unit.
  • In the nineties, Shiblee was a Foreign Exchange derivatives trader with global banks such as BNP Paribas, CIBC and American Express Bank between Paris and Toronto.
  • Shiblee holds an MBA in International Finance from McGill University as well as a Leading Sustainable Corporations Certificate from Oxford University. Shiblee is a CAIA designee.

Jonathan Busnelli

BNF Capital

Jonathan-Busnelli BNF CAPital

"Jonathan Busnelli: BNF Capital investor, ag-tech specialist, board advisor, dual-degree holder."


  • Mr. Jonathan Busnelli has over 5 years of experience in the Investment Team of BNF Capital, a single-family office based in London.

  • Jonathan’s expertise spans across sourcing new investment opportunities, in depth-market analysis, and strategic portfolio monitoring. Throughout his tenure, he’s been involved in over 10 investments primarily within the ag-tech, food-tech, and broader consumer sectors. He serves on the board of multiple companies, advising on strategy, business plan development and M&A.

  • Jonathan holds a BSc in Business Administration and Management from Bocconi University in Milan and a MSc in Political Science from the University of Amsterdam.

Pier Paolo Sfara

8F Asset Management

"16+ years in M&A and finance, roles at Tell Group and Swicorp, executed deals worth USD5 billion, triple master's holder."

  • Mr. Pier Paolo Sfara serves as Partner & Member of the Investment Team at 8F Asset Management. Pier Paolo has over 16 years of experience in sourcing and executing M&A, corporate/project finance, and private equity transactions in Europe and MENA.

  • Prior to joining 8F in 2021, he was a Director at Tell Group on various teams including private equity, corporate finance, and M&A and project finance, with private equity deal experience in Algeria, Morroco, and Tunisia. Prior to that, he was a Partner at Cornerstone, an investment and advisory firm based in the UAE and Saudi Arabia, heading M&A activities and working on strategic consultancy mandates.

  • Prior to that, he worked 7 years on the M&A corporate finance advisory team at Swicorp, a leading regional investment bank, participating in several high-profile cross-border M&A transactions, major capital raising and project finance, and restructuring transactions, for a combined value in excess of USD5 billion.

  • Prior to Swicorp, he was based in London and worked in the M&A team at Mooreland Partners (Stifel Corp.), a global boutique investment bank, advising several clients on buy-side and sell-side M&A transactions in the TMT industry. He studied Economics of Public Administration at Bocconi University in Milan and holds 3 Masters in Finance and Business from ESCP Business School and The City University, London.

JEFFREY LAU

8F Asset Management

"Over 17 years in legal counsel, led 8F's global legal team, expertise in Asia-Pacific private equity, trilingual, qualified in three jurisdictions."

  • More than 17 years of experience as legal counsel in private equity and corporate finance.
  • Based in Hong Kong and joined 8F Asset Management as Global Head of Legal, in Q4 2021.
  • Prior to 8F, was Senior Counsel with Coatue, a New York-based hedge fund and venture capital fund, where he was overseeing all legal and compliance matters in Asia, with a particular focus on the execution of venture and growth capital investments in China and India.
  • Prior to Coatue, spent more than 8 years at The Carlyle Group, where he was Director and Senior Counsel, and was responsible for legal, compliance and transactional matters for their Asia-Pacific funds and operations. During his time at Carlyle, actively participated in several high profile, highly successful and complex private equity transactions.
  • Started career at a magic circle law firm Clifford Chance, and later worked as in-house counsel at Morgan Stanley and C.V. Starr.
  • Holds Master of Laws and Bachelor of Commerce degrees from the University of New South Wales.
  • Fluent in English, Cantonese and Mandarin, and is a qualified lawyer in England and Wales, Australia (New South Wales) and Hong Kong.
  •  

Axel-Rainer Hoffmann

Volkswohl Bund

"Two decades in insurance, pivotal roles at AXA and Volkswohl, CFA and MBA."

  • Axel Hoffmann has 20 years of experience in insurance, reinsurance and asset management. Starting at Munich Re, he had responsibilities ranging from financial reinsurance, corporate finance, M&A, risk capital modelling and asset liability management to Solvency II. Afterwards, Axel served AXA Germany as director for asset liability management, investment strategy and alternative investments and then joined AXA Belgium as a board member and CIO, where he was part of AXA’s global CIO team, which is responsible for € 600 billion of insurance investments.

  • Since 2013, Axel has been a board member and CIO of Volkswohl Bund insurance group. Reshaping investment strategy, risk capital and adding new asset classes with a specific focus on alternative assets, which has been honoured with awards for best insurance company and best alternative assets investor (by portfolio institutionell magazine).

  • Axel holds a diploma in mathematics from Ludwig Maximilians University Munich and earned the M.B.A. degree at The College of Insurance, New York, N.Y. He is member of the German Actuarial Association (Aktuar DAV) and CFA charter holder.

     

Paul Miliotis

Partner at 8F Investment Partners/ Chairman at Pure Salmon France

"EMLV graduate, 16 years in banking, Santander and Deutsche Bank leader.""

  • Paul Miliotis has over 16 years of experience in investment banking and asset management including 13 years at Deutsche Bank. Prior to joining 8F, he was Executive Vice-President at Santander International heading the Ultra High Net Worth practice in Europe.

  • Prior to Santander, Paul was Director in Corporate Finance within the Financial Sponsors team at Deutsche Bank covering Sovereign Funds, Pension Funds and Family Offices. Previously, he was Director for the Alternatives & Fund Solutions group at DeAWM in the DB Private Equity team. Initially started at Deutsche Bank in Corporate Finance where he held various positions in the TMT and Real Estate, Gaming, Lodging and Leisure teams.

  • Paul graduated from EMLV in Paris with Master in Corporate Finance.

Karim Ghannam

Co-Founder & Partner at 8F Asset Management

" 20 years in banking, led billion-dollar asset ventures."

  • Karim Ghannam is based in Singapore and has 20 years of experience in fund management and investment banking. Karim was the Managing Director and Head of Alternatives & Fund solutions in Asia Pacific for Deutsche Asset & Wealth Management. Karim’s responsibilities included oversight of the bank’s hedge fund, private equity/private markets, third-party mutual funds and retirement/hybrids groups in the region. He was a member of the Alternatives and Fund Solutions Executive Committee and the Deutsche Asset & Wealth Management Asia Pacific Executive Committee.

  • Karim joined Deutsche Bank Group in 2011 with 14 years of industry experience. Prior to that, Karim was the global co-head of DB Private Equity & Private Markets – Deutsche Bank’s US$11 billion AUM primary, secondary and co-investment platform – and co-chair of the Global Investment Committee. He was the Global Head of Private Markets within Deutsche Bank’s Wealth Management business with overall responsibility for product selection, structuring and management within the private equity, real estate and credit space.

  • Before joining Deutsche Bank Group, Karim was at Argan Capital, a European mid-market private equity fund whose predecessor was Bank of America Capital Partners, where he spent 10 years, most recently as a Partner responsible for principal investments. Karim was a member of the investment committee at Argan Capital and helped oversee over €600m of investments. Karim led a number of European private equity deals, including structuring financing, implementing strategic change and exercising executive and board control. Prior to joining the Argan team in 2001, he worked with Merrill Lynch in London and Lehman Brothers in New York, where he concentrated on financing and M&A transactions for industrial growth, energy and power, and telecommunications companies.

  • Karim holds a Masters degree from the Ecole des Hautes Etudes Commerciales and a Bachelor of Commerce from McGill University.

Stephane Farouze

Founder & Chairman of Pure Salmon & 8F

"Over 25 years of investment experience"

  • Prior to founding of 8F and Pure Salmon, Stephane was Chairman of Alternatives for Deutsche Asset & Wealth Management. Before moving into that role, he was the Global Head of Alternatives and Fund Solutions and Member of the DeAWM Executive Committee. Stephane spent three years as a member of the Management Executive Committee for both Deutsche Asset Management and the Private Bank. As Head of Alternatives and Fund Solutions, Stephane’s team managed more than 200 professionals globally and was directly responsible for a total of US$50 billion of assets in Private Equity, Hedge Funds and Retirement Solutions.
  • Prior to that, Stephane served as the Global Head of Deutsche Bank’s Fund Derivatives and Hybrids Group within the Corporate Bank & Securities division, during which time the team was awarded the Risk Magazine award for ‘Hedge Fund Derivatives House of the Year’ 6 times in a row, the HFM award for ‘Best Overall Investment Platform’ and ‘Best Managed Account Platform’ twice, as well as various UCITS Platform and Product awards. In addition, Stephane was Awarded ‘Best Active Manager’ by Risk Magazine in 2002.
  • Before joining Deutsche Bank, Stephane was a Partner at Paradigm Global Advisors. He was also the Global Head of Sales and Structuring at Societe Generale Asset Management. Stephane has also worked at other financial institutions such as BNP, Commerzbank, Smith Barney and Paine Webber. Until 2009, Stephane was also a Director of Tarrant Apparel Group, a company listed on the Nasdaq since 2003.
  • Stephane holds Bachelor of Science in Applied Arts and Sciences and a Business Administration Degree in Finance from San Diego State University.

michael ruben

Global Head of Pet Nutrition

Michael-Ruben-Pure-Salmon-Pet-Nutrition-Expert

"18 years of experience in large Agri-tech-finance projects"

  • Pet Nutrition operations management, including planning, budget management, and coordinating all working parts of the division. Client-centric, results-oriented leader with a strong track record of performance in high-paced organizations. Utilize keen analysis, insights, and team approach to drive organizational improvements and implement best practices.
  • Michael firmly believes that pets deserve the best care and a balanced diet to enable them to live long and happy lives alongside us. Pure Salmon’s commitment to the health and well-being of pets is reflected in every product.
  • Former Managing Director of 4F investment Solutions in Tel Aviv, Israel, a leading Israeli consulting and third-party marketing firm within the Investment and Distribution areas.
  • Previously was the Founder and CEO of Hub-Square Ltd, Tel Aviv, Israel. Hub-Square was a B2B Cloud Provider specializing in Orchestration and Virtualization solutions. Michael has created a high-quality proprietary Cloud Platform with one of the most innovative orchestration tools for Desktop as a Service (DaaS).
  • Spent 7 years as Head of Wholesale Distribution at Robeco France, in Paris. Robeco is an international asset manager offering an extensive range of active investments, from equities to bonds.
  • Michael holds a Master of Science – Bank, Finance & Insurance from the University of Paris X, and a Bachelor of Science – Economics & Finance from the University of Paris I Pantheon-Sorbonne.

FIONA LEWANDOWSKI

Global General Counsel

“Over 22+ years legal and compliance experience across various industry sectors"

Fiona is a qualified lawyer (LLB (hons)/ BA), general counsel, compliance officer, and c-suite executive with over 22 years of experience in both private practice and in-house with global multinationals, public companies, and local conglomerates in various industry sectors including energy/utilities, technology, and retail. Fiona has experience developing, managing, and leading global legal and compliance functions for companies operating in multiple jurisdictions.

Fiona’s international legal experience is diverse and includes working for multinational companies, such as Yahoo!, Tabreed, Palm Utilities, and Damas International. Fiona commenced her legal career in Australia, working as a legal officer at the Parliament of Victoria. Then she moved into private practice where she practiced as a corporate attorney for Australian and global law firms DLA Piper and Corrs Chambers Westgarth. Fiona holds a Bachelor of Laws Degree (Honours) (LLB), and a Bachelor of Arts Degree (BA).

Colin Mcdaid

Global Chief Financial Officer

"Over 25 years experience in senior positions in international companies including in the development, construction and aquaculture industries."

  • Was Chief Commercial and Financial Officer (CCO/CFO) at Turner International Middle East for five years. TiME is a project and construction management consultancy active across the Middle East and known for complex mega projects such as Burj Khalifa, Dubai Mall and the Louvre, Abu Dhabi.

  • Was Head of Finance at Msheireb Properties for four years, a start up company, financing and developing the USD6 billion Msheireb Downtown Doha development in Qatar.

  • Was Group Financial Controller and Investor Relations Officer at Cermaq PLC for seven years. Working on establishing and running the corporate control environment, acquiring and integrating farming subsidiaries and supporting the business through listing in Oslo.

  • Colin holds a Bachelor of Commerce degree from the University of Edinburgh, a Master of Laws degree from Northwestern University and an MBA degree from ESCP.

  • A member of the Institute of Chartered Accountants of Scotland (ICAS), Colin began his career with Arthur Andersen based in Edinburgh.

Xavier Govare

Chairman, Pure Salmon France

"Over 30 years of experience in the food industry, including 15 years as Chairman and CEO of Labeyrie Fine Foods (LFF) Group."

  • Over 30 years of experience in the food industry, including 15 years as Chairman and CEO of Labeyrie Fine Foods (LFF) Group.
  • Chairman and CEO of the Labeyrie Fine Foods Group since 2002, Chief Executive Officer since 2000, and Sales and Marketing Director from 1989 to 1999. Significant shareholder of the LFF Group since 1999.
  • Business leader who led the creation, in 27 years, of Labeyrie Fine Foods, a well-recognised food group, through aggressive organic growth policies, as well as 12 acquisitions and creation of synergies:
  • Turnover increased from EUR 30M in 1989 to EUR 1.1 Billion in 2016
  • EBITDA X 30 in 25 years
  • Expert in strategic vision, marketing strategy, brand development, private label, sales strategy, product innovation, as well as in P&L, and Working Capital & Investment management.
  • Excellent knowledge of European markets, of food customers and consumers in supermarkets, in food service distribution, and in specialised channels.
  • Great knowledge of the industrial food sector with more than 20 factories under management.
  • Expert in bank financing and high-yield debt raising.
  • Experiences with 3 types of shareholders: Listed company (France and Iceland), Company under LBO (3 different sponsors), Private company (foreign shareholders).

LFF Group’s main companies: Lyons Seafoods, Farne of Scotland, Labeyrie, King Cuisine, Père Olive, Blini, Le traiteur Grec, Delpierre, Labeyrie Traiteur Frozen, Salé Sucré.

Track Record: 

  • Building of a benchmark food group in Europe with the vision of being the leader of Pleasure and Trendy Food sector.
  • Turned around a loss making company in 1989 into a solidly and continuously profitable company for the last 25 years since then.
  • Internationalization of the LFF Group. Exclusively French until 2000, LFF is today international with 45% of turnover originated outside of France.
  • Business diversification: smoked salmon and foie gras until 2000, multi-product and multi-market today.
  • Building, year after year, of solid leadership positions in all its markets and in several countries, with very strong brands in terms of image and reputation: Labeyrie, Blini, Delpierre, Farne of Scotland, Lyons Seafoods, Père Olive, etc.
  • Successful and continuous management of the Group with 6 shareholding changes over the last 17 years and several refinancing of all types.
  • Creation of a very professional management team, that is committed, senior, and loyal to the group, with a shareholding stake of up to 15%.
  • Close and regular management of a team of 7 General Managers, each in charge of their Business Unit and surrounded by a comprehensive management teams.
  • Management of the Group’s Finance and Administration Unit in charge of group financing, of the consolidation of Business Units’ results, of group management control, and of shared support functions between the Business Units.
  • Responsible for the management of the industrial Investment plan of EUR 35M per year.
  • Performance management within highly framing Business Plans and Budgets.

Directorships: Snacks International, SIA Group Savencia Fromages and Dairy, Logismose Meyers Denmark, Alliance Etiquettes and Family Service.

  • Over 30 years of experience in the food industry, including 15 years as Chairman and CEO of Labeyrie Fine Foods (LFF) Group.
  • Chairman and CEO of the Labeyrie Fine Foods Group since 2002, Chief Executive Officer since 2000, and Sales and Marketing Director from 1989 to 1999. Significant shareholder of the LFF Group since 1999.
  • Business leader who led the creation, in 27 years, of Labeyrie Fine Foods, a well-recognised food group, through aggressive organic growth policies, as well as 12 acquisitions and creation of synergies:
    o Turnover increased from EUR 30M in 1989 to EUR 1.1 Billion in 2016
    o EBITDA X 30 in 25 years
  • Expert in strategic vision, marketing strategy, brand development, private label, sales strategy, product innovation, as well as in P&L, and Working Capital & Investment management.
  • Excellent knowledge of European markets, of food customers and consumers in supermarkets, in food service distribution, and in specialised channels.
  • Great knowledge of the industrial food sector with more than 20 factories under management.
  • Expert in bank financing and high-yield debt raising.
  • Experiences with 3 types of shareholders: Listed company (France and Iceland), Company under LBO (3 different sponsors), Private company (foreign shareholders)

LFF Group’s main companies: Lyons Seafoods, Farne of Scotland, Labeyrie, King Cuisine, Père Olive, Blini, Le traiteur Grec, Delpierre, Labeyrie Traiteur Frozen, Salé Sucré.

Track Record: 

  • Building of a benchmark food group in Europe with the vision of being the leader of Pleasure and Trendy Food sector.
  • Turned around a loss making company in 1989 into a solidly and continuously profitable company for the last 25 years since then.
  • Internationalization of the LFF Group. Exclusively French until 2000, LFF is today international with 45% of turnover originated outside of France.
  • Business diversification: smoked salmon and foie gras until 2000, multi-product and multi-market today.
  • Building, year after year, of solid leadership positions in all its markets and in several countries, with very strong brands in terms of image and reputation: Labeyrie, Blini, Delpierre, Farne of Scotland, Lyons Seafoods, Père Olive, etc.
  • Successful and continuous management of the Group with 6 shareholding changes over the last 17 years and several refinancing of all types.
  • Creation of a very professional management team, that is committed, senior, and loyal to the group, with a shareholding stake of up to 15%.
  • Close and regular management of a team of 7 General Managers, each in charge of their Business Unit and surrounded by a comprehensive management teams.
  • Management of the Group’s Finance and Administration Unit in charge of group financing, of the consolidation of Business Units’ results, of group management control, and of shared support functions between the Business Units.
  • Responsible for the management of the industrial Investment plan of EUR 35M per year.
  • Performance management within highly framing Business Plans and Budgets.

Directorships: Snacks International, SIA Group Savencia Fromages and Dairy, Logismose Meyers Denmark, Alliance Etiquettes and Family Service.

Frederic VERBEKE

Global Head of Sales & Processing

"Over 25 years of experience in the seafood industry"

  • Prior to joining Pure Salmon was the Co founder of IOD processing and IOD seafood
  • Trading Consultant  for processing facilities over the world
  • Specialized in salmon marketing and processing
    • Set up the logistics of importing fresh salmon from Norway and re-exporting frozen finished products to France and Ukraine.
    • Implemented a frozen salmon and cod production line at the UXPK factory in Kiev. Oversaw R&D and sale of finished products
    • Co-owner during 5 years of Dasson production in Poland. Processing of Atlantic salmon and Atlantic cod for the main private labels of the French market (Système U, Leclerc, Casino, Monoprix, Intermarché). In 2015 the factory processed 17,000 tons of raw material
    • Former consultant for Ocean Catch (New bedford USA) for the setting up of a processing line of Crab claws and IQF scallops for the French market
    • Set up the fish processing line in Tanford Foods in Qingdao (China) for the processing of wild salmon, Alaskan pollock and Pacific cod
    • Implemented the logistics of importing frozen on board whitefish from Norway and re-exporting frozen finished products to France in China. Set up of a frozen Atlantic cod production line at the Unibond factory in Qingdao. Oversaw R&D and sale of finished products
    • Implemented the U brand (seafood products) in partnership with Système U
    • Sales director for Nanaimo, an Atlantic salmon farmer in Chile, for fresh and frozen salmon portions
    • Spent 3 years in Chile as Sales Manager of Pro Austral in Chile, a processor of frozen crab and mussels, where he set up a network of distributors on the east coast of the USA

Kent Kongsdal Rasmussen

CEO Pure Salmon Kaldnes

"35 years of business experience at an international level"

  • CEO of Pure Salmon Kaldnes (4 years in charge of Krüger Kaldnes / Pure Salmon Kaldnes)
  • General Manager for Veolia Aquaculture and CEO of Krüger Kaldnes (Norway), a turnkey technology supplier of fish farms for the Aquaculture industry, a Market leader in Norway.
  • Heading the Acquisition process for Veolia Aquaculture of finding a new owner, resulting in 8f / Pure Salmon taking over the company
  • Prior to Veolia and Pure Salmon was, for 6 years, global CCO  and General Manager for subsidiaries in Denmark and Germany for Puregas Solutions, having an ownerships position and was part of developing the company from an insignificant small company in Sweden to one of the leading turnkey biogas upgrading companies within Europe and was part of the sales acquisition process of the company to the Finish multinational company Wärtsilä (company valuation from 1 m€ to 35 m€ and achieving market leadership in several countries).
  • European sales director and business unit manager (Spain) for Gerresheimer plastic packaging within the pharmaceutical sector, developing and implementing a new commercial strategy for the company and in a very competitive market lifting the revenue/EBITDA and accessing new key accounts.
  • President Global Sales for Danfoss heating segment (largest industrial company in Denmark) present in nearly 90 countries around the world with direct staff responsibility of 430 people and 2.500 indirectly. Developed and implemented a “4C change program”  giving a substantial lift to revenue (total scope of 1 bn$) in a market with strong competition. Established Danfoss Turkey and took the role as Chairman of the board, developing the company to 25 m$ turnover within 2 years. Was trusted with roles as Board Member in various subsidiaries of Danfoss.
  • 11 years in Société de Saint Gobain in different jobs as North America Director, Sales Companies Director, Market Director and Business System Director all in different business areas with significant staff responsibility and full P&L responsibility (up to 200 m$). Was taking up responsibility within General Management, Sales, Marketing, Market & Loyalty platform, Supply chain, Procurement,  Business Systems (ERP, CRM, BI etc.) and R&D.
  • 11 years in Shell in different jobs as Project manager, Product Manager, European Sales Manager, Key Account Manager and Business Auditor on European group level.

NICOLAS METRAL

Global Head of Construction

"Over 25 years of experience working for Engineering, Procurement and Construction"

  • Over 25 years of experience working for Engineering, Procurement and Construction (“EPC”) contractors in the oil and gas, energy and environment industries, spanning across project management of large-scale industrial projects, set-up and management of project controls on mega projects, progress monitoring, earned value reporting, cost engineering, risk management, material control and bid preparation for EPC projects.
  • Prior project experience includes thermal power plant, Liquefied Natural Gas (“LNG”) regasification terminal, desalination, onshore pipeline waste-water treatment and organic waste treatment projects.
  • Most recent 10 years of working experience focused on waste-water and organic waste treatment facilities in roles across various countries, Canada, Hong Kong, China, France and Australia.
  • Joined Pure Salmon from Suez, a world leading water and waste management solution provider, where he was the Project Director of two Design, Build and Operate (“DBO”) contracts for anaerobic digestion and composting of Sourced Separated Organic Waste in Montreal, Canada.
  • Over 7 years at Suez, where he held other titles on different projects, such as Senior Project Manager for the design and construction of the first anaerobic digestion facility for organic waste in Hong Kong, and Acting Execution Director and Director of Project Controls in the treatment infrastructures department.
  • Spent 3 years at Thiess Degremont as Director of Project Controls for the Victoria Desalination Project (project cost of AUD4.0 billion), including offshore intake and outlet structures, extensive tunnelling works and off-take pipeline and transfer pumping stations, underground high voltage cable, and the project’s reverse osmosis plant.
  • Wide international working experience, having carried out project management roles in Australia, North and West Africa, Hong Kong, India, Indonesia, China, France, Finland and Spain.
  • Master degree in Mechanical Engineering from Université de Technologie de Compiègne, France.

David Cahill

Global Head of Production

"28 years of experience with the largest salmon producers in the world"

  • Fish production operations management and new project development expert with 28 years of international experience, majority of which was with some of the biggest salmon producers in the world.
  • Former Consultant and Program Manager of an aquaculture development program funded by Saudi Arabia’s Ministry of Environment, Water & Agriculture. This program is focused on achieving targets in the 2030 economy diversification vision of developing 600,000 tons of cage finfish aquaculture production.
  • Previously was Director of the Fish Business Unit of Saudi Arabia’s largest shrimp and fish aquaculture operation. He installed 3 new offshore farms in 2 years with combined capacity of 15,000 tons. He overcame technical problems in the broodstock/hatchery, expanded the business into fish processing, and latterly managed international sales and logistics. Over his 3 years of service, he built up a high performing international team through all levels.
  • Spent 5 years as the General Manager of Aquaculture for Huon Aquaculture, Australia’s second largest salmon producer. He trebled production to 15,000 tons per annum and covered marine site management, boat building, new site and equipment development, fish health management, feed development and contracts, environmental management of operations, R&D, government liaison, and obtaining global certifications. He also strategized 5-Year growth and development plans with budget and KPIs (financial and operational), and recruited and developed a high performing management team. The Huon business
    achieved a successful IPO at the end of his tenure.
  • Also served as Hatcheries Manager at Huon Aquaculture for 3 years, responsible for the operation of 5 hatcheries and the development of 2 large RAS systems.
  • For 6 years was a Regional Business Manager for the world’s largest Atlantic salmon farmer, Marine Harvest (“MH”), in Scotland, in charge of production of 18,000 tons per annum from 17 farms and 125 employees. Was part of select team that achieved compound growth of 36% per annum for the company via organic expansion and acquisition, and cut operating costs by 25% through business evolution. During his 18 years at MH, he developed an in-depth understanding of farm management and operating / technical processes, feed development and strategies to optimize fish performance and risk management.
  • Also served as Fresh Water Manager for MH in Scotland for 5 years, responsibilities included production of 12 million smolt, 18 million fry and 50 million eggs from 2 broodstock farms, 9 Loch sites and 7 hatcheries including 2 RAS farms. Part of the team that led the merger of 2 of the largest salmon farming businesses in Scotland